ASET is a fashionable brand of apparel Haute Couture and Pret-a-Porter.
It was founded in 2014 by Aiza Dzabrailova.
The style of ASET is impeccable elegance, conciseness and temperance.
Our clients have a keen sense of style and they radiate elegance and charm.
In 2015 at Moscow Fashion Week, the public was simply taken aback by the original
embroidery, three-dimensional silhouettes as well as the decor of rhinestones and lace
on bouffant skirts and caftans.
The East is a Delicate Matter – this is the motto for creation of all ASET models.
The pride of the brand – exquisite handmade decor and attention to details.
Our best professionals work with lace, satin, silk, muslin and corsages.
You will be able to find feathers, rhinestones, beads, stones and embroidery in many
of our models.
Aiza Dzabrailova – the founder of the brand said: “I was born in Grozny, but from an
early age my family and I travelled the world.
The trips I enjoyed the most were the ones to the United Arab Emirates.
When I was in Dubai, I felt as if I were in a fairy tale.
I was fascinated by luxury around me; I wanted to create a unique elegant style
worthy of a true Arabian princess."
The memories of the fairy tale did not fade and never did they leave Aiza. They were
vivid in her childhood when she moved to Moscow, she preserved them in her youth,
when she enrolled for the course of the world politics in Moscow State University and
successfully completed it.
The love to beauty, fashion and luxury won this battle in the end.
Now Aiza creates fabulous dresses for her clients, magically turning them into real
Among our clients, you will find a television presenter Yekaterina Odintsova, such
singers as Alsou, Teona Kontridze and Sati Casanova, such actresses as Natalia
Medvedeva (Comedy Woman), Anna Nevskaya (Who is the Boss at this Home?) and
Sonia Karpunina (Classmates), Annetes Rudman (the publisher of The nStyle Journal)
a journalist Christina Levieva (the first channel) and others.
An executive Lena Lenina chose an ASET dress for the red carpet at the Cannes Film
Festival in 2016.